Software Business Articles & Blog Posts
Advice on how to sell software online and offlline
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Avangate - Top eCommerce Provider according to Survey
October 15, 2009
Increase Software Conversions Part 4
Out of 14 major eCommerce providers rated by 192 software vendors on Andy Brice's blog, Avangate was rated highest! Continue to Blog post
September 07, 2009
Why Hammers Sell Better Than Your Software
What can you do to help new users succeed with your software while not pissing off power users? Learn how to not lose users on the first screen from Jason Cohen. Continue to Blog post
August 19, 2009
Increasing Software Conversions Part 3
Bob Walsh talks about improving your software business overall conversion rate by getting your prospective customers immediately comfortable with your software. Continue to Blog post
August 03, 2009
Avangate reviewed in "The Web Startup Success Guide" by Bob Walsh
What do you do with customer's email addresses during their trial? You should be using it for a special, 3-emails-only "Tips Newsletter". Find out more. Continue to Blog post
July 16, 2009
How is the software channel coping with the crisis – Results
A short excerpt about Avangate, part of Bob Walsh's forthcoming book, "The Web Startup Success Guide". Enjoy! Continue to Blog post
June 17, 2009
Increasing software conversions Part 2: Ask a few questions
See how the software channel is coping with the crisis - read the report made after conducting a survey on software vendors and resellers. Continue to Blog post
June 02, 2009
Are you moving or sleeping?
What sort of information should you ask for when users download the trial version of your software? Jason, our guest blogger, argues in favor of optional fields. Read on. Continue to Blog post
May 29, 2009
Increasing software conversions Part 1: Auto-open after installation
How do you get out of your microISV business rut? Here's five simple, free or low cost means to get a new point of view on your business. Continue to Blog post
May 20, 2009
Five tested ways to convert more software trials to purchases
Does your software open after installation? Check out Jason Cohen's thoughts from developer to developer on software usability. Continue to Blog post
May 19, 2009
Software Piracy - A Business Development Indicator?
Jason Cohen, a guest blogger on Avangate blog, introduces a series of five posts about converting more downloads to sales. Read on and don't miss the chance of getting an honest opinion about your software/website! Continue to Blog post
May 18, 2009
New Sales Channel in Europe: Intel® Business Exchange Software Store
The sixth annual global software piracy study released in May 2009 by IDC and Business Software Alliance offers interesting data about the business development opportunities some countries and regions have. Continue to Blog post
May 15, 2009
When the going gets tough, the tough get going... international
The Intel® Business Exchange Software Store in Europe has just been launched, bringing a new sales channel for selling software to European countries. Good news. Continue to Blog post
April 10, 2009
The Cloud and the Crowd
A recession is a good time to sit back and analyze your go to market strategy and, part of this, to think about going international, online or through a reseller network. Continue to Blog post
April 02, 2009
What good is Partner Relationship Management to me?
There's two trends - the Cloud and the Crowd - afoot in the software world, and if these trends have gotten buried by all the day to to day trivia, let me give you a quick rundown on how they've changing our industry. Continue to Blog post
March 19, 2009
The most important startup decision you may forget to make
We all use software applications, products, computer programs or whatever you want to call them to make our lives or jobs easier. But the same product will mean different things to different people. What good is a PRM (Partner Relationship Management system) to me or a 360 degree analysis of partner relationship management systems from the users’ point of view. Here follows. Continue to article
March 12, 2009
How to track "downloaders"?
Nowadays, you as a developer who's going to go down the Startup Road have a huge and sometimes confusing range of platforms to build on. Just going with the default - whatever platform you happen to know best - makes about as much sense as walking up to the next girl (or guy) you see and saying let's jump in bed. Continue to Blog post
February 26, 2009
10 steps to a Successful Business Networking Event
More and more software vendors our company we work with don't track downloads and, what is more exciting, "downloaders". A Google Analytics tutorial on how to do the tracking with very little modifications for your website. Continue to Blog post
February 23, 2009
Fake it until you make it?
Here are some ideas from Daniel Nicolescu's experience as a business developer - ideas that work for a great networking event. Continue to Blog post
February 19, 2009
How to Convert Shopping Cart Abandons with TrialPay
How important is it to look bigger than you really are? Should you fake it until you make it? Small software companies versus big companies on the run for customers - on which side do you stand? Continue to Blog post
February 09, 2009
Getting attention for your startup
TrialPay sales are way better than no sales:). Plus, in times of crisis, everybody loves freebies, that's why I think that TrialPay is a great solution to convert abandoned shopping carts into software sales. Continue to Blog post
January 27, 2009
Crisis calls for efficient channel management
In this post Bob Walsh, one of the Avangate guest bloggers, suggests 3 ways to get attention when you don't have the kind of money it takes to hire a great PR firm with connections that will do more than spam every online writer with a heartbeat and an email address. Continue to Blog post
November 06, 2008
Vendors and Resellers Rest at Ease: the Channel CAN Be Protected
How software vendors can use a Partner Relationship Management System to increase channel management efficiency. Especially important in the context of an economic downturn. Continue to article
October 14, 2008
(1 comment)
How to Make the Most of the Money Back Guarantee?
An article about channel conflict: reseller channel vs. the "others". Software vendors want to expand their reach and be in control of the whole distribution network, so they go to market offline, online, through multi-channel operations. Continue to article
September 26, 2008
(1 comment)
Twitter for Dummies
An article about the importance of money back guarantee in software business. Does the customer react just to the simple presence of a visual hint of money back guarantee? How much time should a money back guarantee cover? All this and more in this article. Continue to article
August 26, 2008
(1 comment)
The Trial of Software
An article about the importance of one of the most innovative social media tools at the moment, providing some useful information about how Twitter can be used for business purposes featuring concrete negative and positive examples. Continue to article
July 31, 2008
(2 comments)
Software Delivery Methods for More Sales
An article about trial software versions. Generally speaking, there are three types of try before you buy software: software with disabled functionality, time limited and usage limited software. Each type of software has its specificity. Read which type of software better suits each category. Continue to article
July 02, 2008
(1 comment)
Why Choose a 3rd Party ecommerce Provider for Online Software Sales?
Every minute that passes, software users gain more and more valuable data that they don't want to lose due to the valuable effort or the high expenses that they put in them. In order to meet this developing need of the computerized society, software vendors should come with additional options for clients like backup CD and the Download Insurance Option. Continue to article
June 16, 2008
(2 comments)
Why and How to Write White Papers
How do you know that time has come for implementing a dedicated online electronic payment platform? And how can you decide if it's better to develop in house such a platform or outsource the service? 5 Issues to Consider when Choosing Between In-House and Outsourced Payment Provider. Continue to article
June 06, 2008
4 Easy Steps to Track your Software Success: from Trial to Buy
An article about the importance of white papers in the world of today's software business. White papers have become a popular marketing tool. Read how to obtain more leads by writing white papers. Continue to article
May 21, 2008
(5 comments)
Deal of the Day Websites 100% Successful?
Ever wondered how your marketing messages from your trials are affecting the conversion rates? We present you a couple of simple techniques and Google Analytics hacks for tracking download to purchase conversion rates. Continue to article
May 13, 2008
(1 comment)
Recharge your Batteries Attending Conferences
One day deal is a discount-based selling method invented in order to promote impulsive sales. Is one day deal a sure way to success? Not always, although you may be successful as long as certain rules are followed. An article about how to take the most of one day deals websites. Continue to article
April 08, 2008
Effective Anti Fraud Tools
Conferences give you the opportunity to develop and broaden your work/business. After you have reached a certain point in doing your job, you feel like you could use some new ideas, new techniques that bring you a fresh breath and most of the times you find out ultimately, that there is so much else to learn about. Continue to article
March 31, 2008
(3 comments)
Linkedin for Dummies
The purpose of this article is to present 3 effective and most employed anti-fraud tools like AVS, IP geolocation and cardholder authentication via 3-D secure service, to offer a comprehensive view on chargebacks and on automatic vs. manual order reviews. Continue to article
March 07, 2008
(3 comments)
European Regulations on Software VAT
This article is meant to give you an insight of one of the best online social networking site at the moment and also to offer some useful information about how Linkedin can be used for business purposes. This site gathers around 19 million registered users, representing 150 industries. Continue to article
February 25, 2008
10 IT Podcasts You Must Hear
An article about the regulations that the European Union imposes on software related transactions. Find out whether you need or not to pay VAT. Continue to article
January 10, 2008
Mistakes in Launching a Software Product
Podcasting has become a very fashionable and easy to use technique in order to keep up to date with the latest news in any field of activity, not only in the software industry. Read about the most important podcasts in the IT industry. Continue to article
November 29, 2007
(1 comment)
How to Name a Software Product
Launching a software product is important due to awareness creation. Companies make their presence known on the market or strengthen their position by building up credibility. Read an article about the way a software launch shouldn't be. Continue to article
November 08, 2007
(2 comments)
Getting Ready to Participate at a Software Conference
The name of the software product is an introducing element, the best way to make your business appear in the SERPs and the differentiating element from competitors. An article regarding the steps that any software producer has to take in order to choose the most suitable name for his product. Continue to article
October 19, 2007
How to Reduce Shopping Cart Abandonment
Software Business Conferences are a great opportunity of establishing connections and meeting face-to-face clients you already have but have never had the chance to personally talk to. If such an event might have seemed rather difficult to prepare, you weren't far from the truth. Software conferences need as much preparation as any other conference. But all your efforts will be rewarded. Continue to article
August 14, 2007
Tips on Writing a Good FAQ
Read some pieces of advice on how to reduce shopping cart abandonment rate. Very accurate studies are needed in order to be able to notice the exact factors that lead to this phenomenon. Try to find out these reasons and make improvements accordingly. Continue to article
August 06, 2007
(1 comment)
What is Electronic Software Distribution?
FAQs are organized "collections" of valuable information that usually comes from questions (and their corresponding answers) for the most common issues raised by users, on various topics. An article about why and what should you write about in a FAQ plus a few tips for writing it. Continue to article
July 30, 2007
Guidelines for Writing Software Copyright
According to Wikipedia, Electronic Software Distribution (ESD) is a solution devised by software producers, meant to allow users to download software products over the Internet (i.e. electronically). ESD – what it implies and where do electronic software distribution and e-commerce meet? Continue to article
May 21, 2007
(1 comment)
Tips for Making Software Available for Download
Copyright practically indicates the right of a certain individual or business entity to make copies of a particular work and use these copies according to wish or necessity. Most of the times, this consent comes under the form of licenses, which mainly grant the right to use, with certain limitations, the software in cause. Continue to article
May 15, 2007
How to Write an End User License Agreement
The size of a file has a crucial effect on the amount of time a user needs to download it. Software sales, when counting on downloads to increase in quantity, are influenced by this factor. Continue to article
May 04, 2007
The Importance of Software Localization
The End User License Agreement is, as its name shows it, a contract between the software developer and a potential user. Whenever you install software on a computer, you will have to face the inevitable: agreeing to the EULA. The question is, how important is it and what is the impact of it? Continue to article
April 12, 2007
Tips on Software Versioning
If you plan to develop your software in several languages, or if you plan to start developing the software in your own language and afterwards in other languages for foreign markets, it's best, from the very beginning, to take into account certain localization and translation issues. Continue to article
April 03, 2007
(1 comment)
50 PAD enabled download sites
Software versioning must take into account the final destination of a software product: selling it to consumers. To do that, it must not get the customers confused with long segments of numbers or letters. Continue to article
March 26, 2007
(3 comments)
Fight Chargeback Efficiently
Shareware submission is all about including your product in as many download sites and directories as possible. Always keep in mind that downloads, targeted traffic and most important, sales, come from a sustained presence on the internet. Continue to article
March 08, 2007
Cross-sell, Up-sell, Boost Your Software Sales
What is, how can we prevent and why does chargeback occur. 10 Tips to avoid fraudulent transactions and minimize the fraud rate. Continue to article
February 09, 2007
(1 comment)
How to create a PAD file
How to increase software sales, cross-selling, up selling, selling technique that brings up to the customers' attention products or services complementary to the ones they intended to buy in the first place. Continue to article
January 26, 2007
(4 comments)
Writing Good Software Documentation
If you're a software author, you're probably familiar with those never ending requests and the need of updating the info on your programs, over and over again. Find out how to create a PAD file and why it is important. Continue to article
November 16, 2006
(2 comments)
How to keep customers happy
Things to keep in mind when writing software documentation. Writing software documentation may seem extremely easy for some of us, whereas others may consider it one of the most difficult tasks they could ever be asked to do. Continue to article
November 10, 2006
Pricing your software
Providing good customer service is a challenge for every software seller. Keep in mind that customer support is not just about fixing a problem, but forming a relationship with buyers and creating an opportunity for future software sales. Continue to article
September 26, 2006
(1 comment)
Software conferences of 2006
No one can tell you exact how much you should charge for your software product, but there are some things you need to bear in mind when deciding your software product pricing strategy. Continue to article
August 01, 2006
Software product documentation
Software conferences of 2006. Learn how to promote and sell your software, or even better how to increase your online software sales. See what others are developing, where the shareware industry is going, what challenges lie ahead? Continue to article
August 01, 2006
(5 comments)
Professional software associations
How to write good documentation for your product and why it is important. The ideal software would be free of errors and so easy to use that everybody would be familiar with it the minute they start the application. Continue to article
July 19, 2006
History of shareware
Gain knowledge and get a step ahead with professional software associations. List of software associations where you can discuss your problems with other independent software developers. Continue to article
July 13, 2006
Shareware to market software
Shareware as a software distribution method being developed extensively. Find out how shareware become so popular. Continue to article
June 27, 2006
(1 comment)
People want to see what they buy, try before they buy instead of taking your word for it and know where to turn to if something goes wrong. These are some of the things you should consider when thinking of how to sell software online and how to present it. Continue to article |
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