Development and eCommerce

Articles - software business

Advice on how to sell software online and offlline

Software Delivery Methods for More Sales
July 02, 2008 (1 comment)

Every minute that passes, software users gain more and more valuable data that they don't want to lose due to the valuable effort or the high expenses that they put in them. In order to meet this developing need of the computerized society, software vendors should come with additional options for clients like backup CD and the Download Insurance Option. Continue to article

The 66 Route to Selling Software Online
June 25, 2008
Describing the "66 Route" to selling software online has the main goal of emphasizing on the main usability mistakes that software vendors and their website designers do when it comes to the core of their business: selling software. Continue to article

Why Choose a 3rd Party ecommerce Provider for Online Software Sales?
June 16, 2008
How do you know that time has come for implementing a dedicated online electronic payment platform? And how can you decide if it's better to develop in house such a platform or outsource the service? 5 Issues to Consider when Choosing Between In-House and Outsourced Payment Provider. Continue to article

Why and How to Write White Papers
June 06, 2008
An article about the importance of white papers in the world of today's software business. White papers have become a popular marketing tool. Read how to obtain more leads by writing white papers. Continue to article

4 Easy Steps to Track your Software Success: from Trial to Buy
May 21, 2008 (2 comments)

Ever wondered how your marketing messages from your trials are affecting the conversion rates? We present you a couple of simple techniques and Google Analytics hacks for tracking download to purchase conversion rates. Continue to article

Deal of the Day Websites 100% Successful?
May 13, 2008
One day deal is a discount-based selling method invented in order to promote impulsive sales. Is one day deal a sure way to success? Not always, although you may be successful as long as certain rules are followed. An article about how to take the most of one day deals websites. Continue to article

Recharge your Batteries Attending Conferences
April 08, 2008
Conferences give you the opportunity to develop and broaden your work/business. After you have reached a certain point in doing your job, you feel like you could use some new ideas, new techniques that bring you a fresh breath and most of the times you find out ultimately, that there is so much else to learn about. Continue to article

Effective Anti Fraud Tools
March 31, 2008 (2 comments)

The purpose of this article is to present 3 effective and most employed anti-fraud tools like AVS, IP geolocation and cardholder authentication via 3-D secure service, to offer a comprehensive view on chargebacks and on automatic vs. manual order reviews. Continue to article

Linkedin for Dummies
March 07, 2008
This article is meant to give you an insight of one of the best online social networking site at the moment and also to offer some useful information about how Linkedin can be used for business purposes. This site gathers around 19 million registered users, representing 150 industries. Continue to article

European Regulations on Software VAT
February 25, 2008
An article about the regulations that the European Union imposes on software related transactions. Find out whether you need or not to pay VAT. Continue to article

10 IT Podcasts You Must Hear
January 10, 2008
Podcasting has become a very fashionable and easy to use technique in order to keep up to date with the latest news in any field of activity, not only in the software industry. Read about the most important podcasts in the IT industry. Continue to article

Mistakes in Launching a Software Product
November 29, 2007 (1 comment)

Launching a software product is important due to awareness creation. Companies make their presence known on the market or strengthen their position by building up credibility. Read an article about the way a software launch shouldn't be. Continue to article

How to Name a Software Product
November 08, 2007
The name of the software product is an introducing element, the best way to make your business appear in the SERPs and the differentiating element from competitors. An article regarding the steps that any software producer has to take in order to choose the most suitable name for his product. Continue to article

Getting Ready to Participate at a Software Conference
October 19, 2007
Software Business Conferences are a great opportunity of establishing connections and meeting face-to-face clients you already have but have never had the chance to personally talk to. If such an event might have seemed rather difficult to prepare, you weren't far from the truth. Software conferences need as much preparation as any other conference. But all your efforts will be rewarded. Continue to article

How to Reduce Shopping Cart Abandonment
August 14, 2007
Read some pieces of advice on how to reduce shopping cart abandonment rate. Very accurate studies are needed in order to be able to notice the exact factors that lead to this phenomenon. Try to find out these reasons and make improvements accordingly. Continue to article

Tips on Writing a Good FAQ
August 06, 2007 (1 comment)

FAQs are organized "collections" of valuable information that usually comes from questions (and their corresponding answers) for the most common issues raised by users, on various topics. An article about why and what should you write about in a FAQ plus a few tips for writing it. Continue to article

What is Electronic Software Distribution?
July 30, 2007
According to Wikipedia, Electronic Software Distribution (ESD) is a solution devised by software producers, meant to allow users to download software products over the Internet (i.e. electronically). ESD – what it implies and where do electronic software distribution and e-commerce meet? Continue to article

Guidelines for Writing Software Copyright
May 21, 2007 (1 comment)

Copyright practically indicates the right of a certain individual or business entity to make copies of a particular work and use these copies according to wish or necessity. Most of the times, this consent comes under the form of licenses, which mainly grant the right to use, with certain limitations, the software in cause. Continue to article

Tips for Making Software Available for Download
May 15, 2007
The size of a file has a crucial effect on the amount of time a user needs to download it. Software sales, when counting on downloads to increase in quantity, are influenced by this factor. Continue to article

How to Write an End User License Agreement
May 04, 2007
The End User License Agreement is, as its name shows it, a contract between the software developer and a potential user. Whenever you install software on a computer, you will have to face the inevitable: agreeing to the EULA. The question is, how important is it and what is the impact of it? Continue to article

The Importance of Software Localization
April 12, 2007
If you plan to develop your software in several languages, or if you plan to start developing the software in your own language and afterwards in other languages for foreign markets, it's best, from the very beginning, to take into account certain localization and translation issues. Continue to article

Tips on Software Versioning
April 03, 2007
Software versioning must take into account the final destination of a software product: selling it to consumers. To do that, it must not get the customers confused with long segments of numbers or letters. Continue to article

50 PAD enabled download sites
March 26, 2007 (1 comment)

Shareware submission is all about including your product in as many download sites and directories as possible. Always keep in mind that downloads, targeted traffic and most important, sales, come from a sustained presence on the internet. Continue to article

Fight Chargeback Efficiently
March 08, 2007
What is, how can we prevent and why does chargeback occur. 10 Tips to avoid fraudulent transactions and minimize the fraud rate. Continue to article

Cross-sell, Up-sell, Boost Your Software Sales
February 09, 2007 (1 comment)

How to increase software sales, cross-selling, up selling, selling technique that brings up to the customers' attention products or services complementary to the ones they intended to buy in the first place. Continue to article

How to create a PAD file
January 26, 2007 (5 comments)

If you're a software author, you're probably familiar with those never ending requests and the need of updating the info on your programs, over and over again. Find out how to create a PAD file and why it is important. Continue to article

Writing Good Software Documentation
November 16, 2006
Things to keep in mind when writing software documentation. Writing software documentation may seem extremely easy for some of us, whereas others may consider it one of the most difficult tasks they could ever be asked to do. Continue to article

How to keep customers happy
November 10, 2006
Providing good customer service is a challenge for every software seller. Keep in mind that customer support is not just about fixing a problem, but forming a relationship with buyers and creating an opportunity for future software sales. Continue to article

Pricing your software
September 26, 2006 (1 comment)

No one can tell you exact how much you should charge for your software product, but there are some things you need to bear in mind when deciding your software product pricing strategy. Continue to article

Software conferences of 2006
August 01, 2006
Software conferences of 2006. Learn how to promote and sell your software, or even better how to increase your online software sales. See what others are developing, where the shareware industry is going, what challenges lie ahead? Continue to article

Software product documentation
August 01, 2006 (4 comments)

How to write good documentation for your product and why it is important. The ideal software would be free of errors and so easy to use that everybody would be familiar with it the minute they start the application. Continue to article

Professional software associations
July 19, 2006
Gain knowledge and get a step ahead with professional software associations. List of software associations where you can discuss your problems with other independent software developers. Continue to article

History of shareware
July 13, 2006
Shareware as a software distribution method being developed extensively. Find out how shareware become so popular. Continue to article

Shareware to market software
June 27, 2006
People want to see what they buy, try before they buy instead of taking your word for it and know where to turn to if something goes wrong. These are some of the things you should consider when thinking of how to sell software online and how to present it. Continue to article

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