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How to Make the Most of the Money Back Guarantee?

The 'We're Not Happy' 'Til You're Not Happy' strategy

PDF Overview
2008-09-26

An article about the importance of money back guarantee in software business. Does the customer react just to the simple presence of a visual hint of money back guarantee? How much time should a money back guarantee cover? All this and more in this article.
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Size: 79 kB Date Updated: 13 Oct, 2008
Publisher: Avangate Team Total Downloads: 2
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