Software Marketing
Internet Marketing Articles & Blog Posts
Advice on how to promote software online
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Analytics Minibible for Software Vendors v2.0
August 17, 2010
New Year - New Google Realities
Download for free the The Analytics MiniBible for Software Vendors v2.0! The update brings insights on how to use the new asynchronous tracking code for your website measurement needs. Continue to Blog post
December 14, 2009
Breaking Google's Glass Ceiling with a Microsite
Google changes will be affecting your software business presence in Google in 2010 - start thinking about what you can do about it. Continue to Blog post
December 07, 2009
150+ Negative Keywords for Software Selling AdWords Campaigns
Consider creating and maintaining a microsite, to boost your search engine ranking. Learn from a microISV's experience. Continue to Blog post
September 24, 2009
How Should Startups Approach ReadWriteWeb
Here's a list of more than 150 negative keywords that I believe could be used in a software selling AdWords campaign. Continue to Blog post
July 22, 2009
Top 50 Free Directories
Check out the interview made by Bob Walsh with Marshall Kirkpatrick, Lead Writer at ReadWriteWeb. The interview is part of Bob's new book, "The Web Startup Success Guide". Continue to Blog post
April 10, 2009
(11 comments)
50 Free Press Release Submission Websites
List of the top free ranking, human-edited SEO friendly general directories, where you can submit your website in order to improve search engine placement. Continue to article
January 28, 2009
(57 comments)
Twitter + Analytics = Love
Distribute your press releases to online media channels by submitting them to good websites, such as the ones mentioned on this article. Continue to article
January 19, 2009
Guide to Optimizing PDFs for Search Engines
We have developed a GreaseMonkey script for Firefox, which offers the possibility of adding Google Analytics variables in order to easily track all the users clicking on your shorten URLs. Find out how this can contribute to your Twitter tracking. Continue to Blog post
September 15, 2008
(1 comment)
10 Useful Free Tools in the AdWords Campaign
An article about how PDFs can be optimized for Search Engines. PDFs documents have become a valuable tool to create awareness but also as a way of promotion due to Search Engine Optimization. Continue to article
July 14, 2008
(3 comments)
More software sales with blogs and forums?
An article presenting 10 free useful tools to be used in the AdWords campaign. From keyword jugglers and synonym tools, they are all useful in any AdWords Campaign. It is true that the campaign cannot be fully automated but al least your work will get easier. Continue to article
July 03, 2008
(2 comments)
Key Rules for Viral Marketing Campaigns
The problem of building communities like forums and blogs in order to achieve more sales has become a very fashionable and up-to-date topic nowadays. The war between Web 1.0 and Web 2.0 hasn't finished yet. Blogs and forums are some of the best ideas for better interaction marketing. Continue to article
February 25, 2008
The Impact of Universal Search on Search Engine Optimization
Secrets about Viral Marketing revealed - some useful advice about how to promote your business through viral marketing and which are the most important elements for your strategy to be efficient. Continue to article
February 11, 2008
(1 comment)
How to Increase Newsletter Subscriber List
The second article on Universal Search, this time revolving around the way universal search will affect the search engine optimization process. Read some advice about how to optimize different media types for search engines. Continue to article
January 24, 2008
(4 comments)
Article Marketing Benefits
Newsletters are an important means of developing your online business, therefore it is extremely important for you to know how to "sell" your newsletter. Read this article in order to get some tips on increasing newsletter subscriber list. Continue to article
October 17, 2007
Tips for Growing Your Newsletter Subscribers List
Selecting a good topic, writing original content, using appropriate and effective keywords are just a few tips on how to write good articles. Some insights about article marketing with its PROs and CONs. Continue to article
October 11, 2007
(2 comments)
Benefits of Universal Search
The newsletter can be considered one of the best email marketing strategies... but it's more than just sending mails to a subscribers list. An article that offers tips on how to take most advantages of this marketing tool. Continue to article
September 25, 2007
Top Major SEO Mistakes
Starting with May 2007, Google developed a new type of internet searching which became known as Universal Search. This means that now, when you use Google to search for something, you won't find only text results. An article revealing the secrets of the Universal Search Continue to article
September 17, 2007
(2 comments)
Do You Still Have to Avoid Supplemental Results?
A Web site that has not undergone a search engine optimization process is bound to fail at reaching the right clients. SEO may not be an easy task, but it is well worth the effort. Consider this article as a series of SEO tips about what not to do if you want your Web site to rank well in the SERPs. Continue to article
September 12, 2007
How Important Is Alexa Ranking?
Supplemental Results were introduced by Google as a filter to generate relevant search results by indexing more pages. Lately, some changes have been made in order to improve the users' search experience. Are there any supplemental results? Do they still count? Read the answers in this article. Continue to article
September 06, 2007
Top 50 Free Blog Directories
Alexa Traffic Rankings may prove useful for sites with very good traffic that attract highly targeted leads, since it focuses more on the traffic that Web sites receive rather than on links to it. As a Web site monetization strategy, we can safely say that Alexa ranking might be the right solution. What do you think? Continue to article
August 27, 2007
(5 comments)
Benefits of Optimizing for Long Tail Search
In order to promote your business, gain more exposure and increase targeted traffic, Avangate created a list with blog directories where you can submit free your blog. Check this list and start increasing your online credibility. Continue to article
August 22, 2007
Video Marketing Tips
Taking into account that the existence of the Internet has reduced considerably the need for physical stores, it is possible nowadays to reach markets that otherwise would be intangible. Therefore, it is good that the long search tail be not neglected. The keyword long tail must be also exploited. There's a gold mine out there waiting to be prospected. Continue to article
July 23, 2007
(3 comments)
Targeted versus Spam Traffic
Marketing videos can be used when a company decides to promote, a bit more aggressively (in the good way), one or more of its products/services. They can help reach the prospects better, on a well-trodden path, that of visual advertising, laid before them by television. Continue to article
June 15, 2007
68 Online SEO Tools and Resources
No matter how many visitors your site has, if the ones that you'd like to see aren't there, you should really start working.Targeted traffic may not be easy to acquire, but it's important that you keep in mind to always aim for it. This is what can make your business profitable. Continue to article
May 30, 2007
(16 comments)
50 Free Article Submission Websites
A compiled list of free online search engine optimization tools to help you check your current web site. Continue to article
May 03, 2007
(9 comments)
Advantages of Using CSS in SEO Campaigns
Article submission is one way to make your site more popular online, to gain more traffic and to earn more credit in your field of activity. Check Avangate's Top 50 article submission sites. Continue to article
April 06, 2007
(1 comment)
Free RSS Submission Directories List
CSS programming appears to hold the upper hand in the race for SEO, and it gains more ground as its popularity increases. Find out how can you use it in your search engine optimization campaigns. Continue to article
March 20, 2007
(18 comments)
Flash and Search Engine Optimization
Promote your RSS feeds through external channels by submitting them to good RSS directories and search engines, such as the ones mentioned on this article. Continue to article
March 13, 2007
(1 comment)
Manual versus Automatic Submission
Many web pages nowadays are embellished with Flash animation products and then the problem of Flash Search Engine Optimization arises and it is indeed a very serious matter in terms of conversion and web site profitability. Continue to article
March 02, 2007
AdWords Campaigns? Avoiding the Mistakes
One of the most effective ways to promote your website without spending a fortune doing so is through article submission. Manual or Automatic submission? Many people would say you should go for manual submission. Why is that? Continue to article
February 26, 2007
(1 comment)
How to Write a Press Release for the Web
There are so many ways in which you can save money when creating an AdWords campaign. Avoid the 15 most common AdWords mistakes mentionned in this article to increase your sales or amount of contracts for your services. Continue to article
February 19, 2007
Optimizing for MSN? Is It Worth the Effort?
Self-promotion is an important factor for the success of a business. One way to achieve this is through properly written and promoted press releases. Continue to article
February 09, 2007
Using RSS Feeds as a Marketing Strategy
Optimization for the web should satisfy all major search engines, but each and every one of them has its own likes and dislikes. Given that Google's brand is so strong, is MSN search engine optimization worth the effort? Continue to article
January 29, 2007
Create a Sitemap for More Traffic and Better Navigation
How can RSS marketing put you ahead of your competition? If you feel ready to use RSS advertising to boost your online business, you have to devise an RSS marketing strategy. Continue to article
January 18, 2007
(1 comment)
Choosing Keywords Efficiently for SEO
How important is a sitemap for the users and what relevance does it have in the search engine optimization process? Tips you have to take into account when creating sitemaps. Continue to article
December 21, 2006
(2 comments)
Is Outsourcing SEO Services a Good Idea for Your Business?
Keyword research and, ultimately, keyword selection are extremely important parts of the overall SEO process. Tips on how to perform a proper keyword research and how to use the keywords selected in order to optimize your site and rank it as high as possible in the most commonly used search engines Continue to article
December 11, 2006
(1 comment)
Win promoters with shareware
Is outsourcing SEO services a good idea for your business? Here are a few things you need to take into account when looking at such an option. Continue to article
November 03, 2006
Effective SEO through good code structure
Not many software authors consider shareware as a strategic selling technique. But day after day, as it proves its efficiency shareware distribution becomes more popular for both authors and customers. Tips on how to promote shareware. Continue to article
October 09, 2006
(2 comments)
7 basic software marketing techniques
There are many Search Engine Optimization tactics, but try to find the best combination and don't sacrifice the usability and performance of your website. Here is some basic information about improving your source code from an SEO perspective. Continue to article
September 18, 2006
(3 comments)
The importance of shareware submission
If you are a web developer that sells software online, here are 7 basic software marketing methods that will help you boost your sales. Learn about each one, and find the winning combination that will bring you more buyers. Continue to article
July 05, 2006
Cross sell your software
The first step to increase your shareware sales is submitting your product to the top ranked download sites and directories. Tips on how to promote your software using shareware submission. Continue to article
June 27, 2006
(1 comment)
Cross selling can be used as an effective tool of getting additional revenue from clients, offering them similar or complementary products. Studies show it costs four times more to gain a new customer than it does to keep an old one. Continue to article |
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