More Software Revenues with Backup CD and Download Insurance Services
Every minute that passes, software users gain more and more valuable data that they don't want to lose due to the valuable effort or the high expenses that they put in them.
This is the mentality that most computer-aholics have nowadays. Their life is almost an anthology of data that becomes more and more susceptible to data loss.
In order to meet this developing need of the 'computerized' society, you should come with additional options for your clients. Some of these options include the backup CD and the Download Insurance Option.
Why consider backup CDs?
Backup on CD is usually regarded as a practical solution for data storage by most home users. Some clients really prefer to have their purchased software on a tangible data disks; so having this option available for you, as a software vendor, might prove quite useful.
Should you rebuild you sales strategy so as to include the backup CD? Does this involve more expenses? Not really… if you know where to look. Some e-commerce providers do give this option without too much headache… You just say you want it besides the e-commerce platform and that’s it! You should also be aware the back-up CD option might increase your sales but not over night.
The backup CD option is the ideal answer for all those who at least once had to reinstall their software and could not find the activation code anymore. The easiest way to find its key is to get it from the CD. It is the ideal answer for all those who like to put their hands on tangible products.
Benefits
- No more trouble for software vendors
Once you choose an e-commerce provider that offers the backup CD option, you can calm down; if the client selects this option, he will be delivered a backup of the product he purchased online in exchange for a small fee; ideally, for a software author would be an automatic customization of the CD (logo, ID or/and serial number). Some e-commerce providers give this option, but without the automatic customization which involves hours of preparation. - Extra option for the client
The client has the possibility to opt for this addition; the bottom line is that you will be regarded as a software developer with various services and products, therefore winning against your competitor, who has less to offer. - Reduced costs
Usually, due to the drastic reductions in costs for CDs and DVDs, the additional fee for the backup CD won’t be very high; because of the little costs, it is very likely that the clients will decide to opt eventually for this additional service. - Psychological Ease
It is very likely for the clients to opt for the backup CD, taking into account that they will feel better about “touching” the product they purchased and about knowing that the software program can be re-installed at any time the client wishes even without internet access. - Additional space on the backup CD can be used
Because of the large amount of storage that is usually available on the optical media and because most software programs do not take up much space, the remaining space on the CD/DVD can be used for instance, for promotional purposes. - Additional profit
Backup CD adds trust and increases conversion rates from visitors to buyers who may also return or at least refer your site - yes, here are the higher sales volumes in the long run. In the short run, it saves you all the trouble with customers that contact you to resend them the activation key - time is money, after all. And last, but not least, the back-up CD is an excellent marketing tool where you can include trial versions or presentations of your other products.
Gaining from Download Insurance Service
The download Insurance Service is a service that any software developer should consider, consequently adding more value to the shopping experience and increased revenues.
The download Insurance is usually an additional optional feature that the software buyers can visualize in his shopping cart.
Benefits
- Increased download security
The download security will make the end-user feel more at ease; so, we deal here with a psychological-like comfort - the second need in Maslow pyramid of needs is safe and sound:). The buyer will always be sure he can re-download the software he initially purchased online. If he fears scratching the backup optical media, the online environment is the answer. - More sales online
Any additional service that you might have is certain to provide you with the opportunity of getting more clients and selling more. Word of mouth could prove very useful in this case. - Software acquisition backup
Download Insurance represents actually a backup of the entire product purchased; the client can download the product he initially bought at any time of day or night. - Competitive advantage
In addition to the first benefit, an extra feature like the download insurance or anything extra is a competitive advantage and an extra reason for the buying process. - Remote access control
Because the backup is stored somewhere on a server, the data can be accessed from wherever you want, irrespective of the computer, town, country where you may find yourself. Also, you should note that most of the time, the download insurance involves an additional fee which is taken by the e-commerce provider and depending of course on the file download size.
Note: make sure you make the user aware of both these options, i.e. do not tick by default the check boxes.
Conclusion
- Availability: data available 24 hours a day and seven days a week
- Reliability: safe data backup
- Security: the customer must be assured that the data is safe
- Efficiency: the stored data should be easily handled by the user
