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Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach

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Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Avangate Launches Affiliates Program

Avangate, the e-Commerce platform for electronic software distribution, has launched its Affiliates Program, company officials announced today. A major addition to the existing solution, the Avangate Affiliates Program is a sales and marketing tool benefiting shareware and software authors and publishers looking to expand their online sales and take advantage of new markets. For affiliates, the program is a good way to make a website profitable as they earn commissions for referring sales to vendors' web sites.

The Avangate Affiliates Program is extremely flexible: it allows software authors and publishers to recruit new affiliates and also to manage their commissions. Same as for the Avangate solution for software vendors, ordering pages on affiliates' web sites are customizable and "buy now" links easily generated through the Control Panel.

"With the addition of the Affiliates Program, Avangate becomes a powerful electronic sales platform", commented Dragos Stanescu, Sales Manager. "The system integrates an easy to use and secure online ordering system including effective antifraud filters and order screening, additional marketing services as well as consultancy on how to increase online software sales. This, I am sure, will prove very attractive to vendors and affiliates alike", added Stanescu.

Another key benefit of the system is the Avangate reward tracking system, ensuring the customer referral cookie is kept active for 120 days. Registered affiliates can therefore earn commissions even when customers place orders a few months subsequently to visiting their web sites. Commissions are also earned on software products bought at the same time as referred products.

About 2Checkout (formerly Avangate)

2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.

Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on www.avangate.com.

More information on 2Checkout can be found on www.2checkout.com

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For media & PR inquiries related to Avangate, please contact:

Delia Ene, Avangate

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