Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach


Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Avangate press releases

myAvangate - Commercial Launch

Avangate Pinpoints Importance of Intelligent Automation Solutions to Drive Profit for Software Business, at ISDEF Spring 2007

Avangate BV, shareware registration service and e-commerce provider for online software sales, yesterday announced the commercial release of myAvangate, its proprietary reseller management system.

The event took place at ISDEF Spring Conference 2007 in Moscow were Avangate also delivered an interactive presentation regarding efficient sales strategies to support software business development, with a focus on automation solutions and means to increase revenues. myAvangate has been designed especially to answer such challenges, provide control over the sales channel and gain time to focus on core business.

"Managing the sales channel proves critical to the development of a software business as it directly triggers either success or failure. Experience shows that most software professionals focus on the development of the software itself, design fantastic products just to loosen focus on the sales process" considers Carmen Sebe, CEO Avangate BV.

"Products do not sell by themselves and the natural flow 'develop - license - sell - earn' is easily disrupted. myAvangate gives software vendors the productive and effective tools they need to manage resellers and end-users," ads Carmen Sebe.

myAvangate business logic is based on Avangate's knowledge and understanding of the electronic software distribution industry, as well as clients' feedback and business needs. One of its main attributes is scalability, which makes it a powerful management tool for both small and medium companies - automating the process and managing all sales with minimum human assistance, and large companies - freeing time for sales department to focus on business.

"Sales force in software companies should drive their efforts in finding new opportunities and further developments, not just maintaining the existing business, delivering products, keys, supervising payments and filling in huge reports" pointed out during the ISDEF conference Iulian Brayer, Account Manager Avangate B.V.

"Existing business can be almost completely automated with the right tool. myAvangate is such a tool: scalable, flexible, reliable", summarized Iulian Brayer.

myAvangate takes over the demanding routine and organizes the sales process, increases revenues while decreasing hassle for resellers, acting as a self-sustainable system.

Launched as candidate release open for testing in November 2006, the service has been completed with supportive updates as well as completely new functions. A wide range of features are available now and will be regularly upgraded: license and activation keys automatic delivery (code or binary), customizable end-user and partners sign-up interfaces, support for complex license schemas, internal messaging, advanced reporting tools, multilevel access rights management for sales department, online payment or wire transfer, orders and invoice management, end-customer registration system.

Please visit official page for a full list and details of myAvangate features as well as 'how it works' literature and licensing schema.

About 2Checkout (formerly Avangate)

2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.

Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on

More information on 2Checkout can be found on

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For media & PR inquiries related to Avangate, please contact:

Delia Ene, Avangate

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