Avangate Acquires 2Checkout to Expand Payment Flexibility and Broaden Market Reach


Combined company will bring a unique combination of eCommerce and subscription management solutions to market through various payment models across the globe.
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Top-notch Technology Powers Avangate Backup CD

Top-notch technology powers-up Avangate Backup CD for higher marketing impact and larger online sales volumes

Avangate BV, shareware registration service and e-commerce provider for online software sales presents unique functionalities available now with its Avangate Backup CD service - license code and buyer name automatically printed on customized backup CDs.

This technology upgrade answers market needs identified by Avangate Research & Development team and completes the set of functions already included in the initial release of Avangate Backup CD service. End-customers value a higher level of personalization and added-value services as approximately 14% of orders placed up to now with software distributors offering Avangate Backup CD include this add-on service.

"We constantly create new tools that empower our clients with competitive advantage; Avangate Backup CD has proved such a positive impact that we decided to further develop upon its functionalities. The result is a very easy to use CD layout generator complemented now by reliable information fed directly from the order processing module", says Cristian Badea, CIO, Avangate B.V.

"Basically, Avangate clients benefit now within less than five minutes from the most advanced Backup CD service on the market - branded layout, customized information display and seamless integration with Avangate® solution", explains Cristian Badea.

Avangate Backup CD is now a round-up marketing tool that increases product popularity with end-customers. Effortlessly and with no need for technical abilities, software publishers can as of now make the most of the improved Avangate Backup CD service to satisfy their customers. Data featured on each backup CD is automatically added from the order information, while layout, text formatting and specific location of each element are customized with an easy-to-use tool in the Avangate Control Panel.

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About Avangate Backup CD
The Avangate Backup CD service provides software vendors with a competitive advantage as they can supply clients with a physical copy of the purchased software as well as make use of a marketing tool where customization is complete, both in terms of content and cover layout. Each backup CD sold can include trial copies of the publisher's other software, special offers or presentations. No set-up fees, no inventory and no minimum order volumes are required.

About 2Checkout (formerly Avangate)

2Checkout, a Francisco Partners portfolio company, is the digital commerce & payments provider that helps companies sell their products and services via multiple channels, acquire customers across multiple touch points, increase customer and revenue retention, leverage smarter payment options and subscription billing models, and maximize sales conversion rates. The company’s clients include ABBYY, Absolute, Bitdefender, FICO, HP Software, Kaspersky Lab, and many more companies across the globe.

Avangate acquired 2Checkout in March 2017. More information about 2Checkout’s Avangate platform and related services can be found on

More information on 2Checkout can be found on

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For media & PR inquiries related to Avangate, please contact:

Delia Ene, Avangate

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